ADO unites the fitness industry around a common ambition – that more Danes are united through movement. Our work helps ensure the best framework conditions for fitness centers nationwide. A proactive approach to a healthier Denmark.
Why become a member?
ADO is the collective voice of the fitness industry. We work with power, energy, and impact for better conditions in the industry – including higher tax deductions for fitness, strong gross pay schemes, differentiated VAT on fitness, and recognition of fitness as an important part of the healthcare system. Together, we create political influence, strong framework conditions, and a stronger industry. As a member, you are not alone – we work every day to strengthen both your business and the entire industry's position.
Danes deserve healthy, safe, and secure training environments. Therefore, ADO works closely with Anti Doping Denmark to ensure a responsible fitness industry with credibility, common standards, and zero tolerance for doping. Together, we protect the industry's reputation and create strong and healthy training communities. Together, we take responsibility for a stronger, more professional, and more recognized fitness industry.
As a member, you gain access to the Danish Chamber of Commerce's legal hotline with advice on employment law matters at phone 33 74 64 00. You also gain access to relevant knowledge, networks, conferences, and training activities that strengthen you as an employer and support the development of your business.
We provide you with access to professional sparring and knowledge, so you are stronger in your daily life as a business owner and employer.
ADO unites the fitness industry in a strong professional community. As a member, you gain access to valuable connections, knowledge sharing, partnerships, and industry-relevant insights that strengthen both your business and the future of the industry. Together, we are stronger. As an ADO member, you become part of the community that shapes the future of the fitness and health industry in Denmark.
Gain insight into an exciting and future-proof career in fitness, health, and training. On the Fitness and Trainer Education program, you will learn about anatomy, training planning, coaching, and motivation – everything you need to help others achieve their goals and create a healthier lifestyle. The program opens the door to further education within the healthcare sector, where you can build upon your passion for people, training, and health.
Read more about this versatile vocational education, the opportunities in the industry, and the path to a career as a personal trainer, fitness instructor, or further education in health.
Read more here
Our partners are key
opportunities and membership
We unite commercial fitness centers in a strong community with real influence and strong political impact. As a member, you gain access to valuable networks, new knowledge, and a common voice that works for the industry's interests.
Together, we create better conditions, greater visibility, and a stronger industry – locally, nationally, and internationally.
Latest news
ADO & Anti Doping Denmark
We are proud of our collaboration with Anti Doping Denmark. They ensure healthy, safe, and doping-free training environments – We aim to send a clear signal of zero tolerance, responsibility, and respect for both body and community.
MAY 28-30. RiminiWellness in Italy
We look forward to participating in RiminiWellness and the conference hosted by Active Poland – with a focus on wellness, innovation, and international relations.
22.05.2026
ADO at the Food Democracy Festival
Active Danmark participates in the National Forum for Young Health 2026
We are pleased to participate in the National Forum for Young Health, which will be held on May 22, 2026, in conjunction with the Food Democracy Festival.
As part of the workshop track, we are addressing a key challenge: How do the retail and restaurant industries influence young people's food choices?
13.06.2026
ADO to attend the Democracy Festival
Health is often referred to as an expense, but in reality, it is one of the most important investments in the economy, labor market, and welfare – This is the starting point for the debate organized by Sundhed Danmark in collaboration with Active Danmark (ADO) in the Danish Chamber of Commerce tent on Saturday, June 13th, from 1:30 PM to 2:15 PM.
What we work for
Sign up for ADO insights - and stay updated on the industry's key initiatives and developments
Anti Doping Denmark
Official Partners
