Hi Member

from us to you

In addition to becoming part of a larger network, we also ensure to relay the most in the industry to you.

An internal monthly update with insights into political developments, upcoming events, and relevant news from our partners. 6–7 times a year, we publish 'ADO Insights' – our external communication platform, where the industry presents its strong initiatives, social responsibility, and success stories to Danes across the country.

Together, we create visibility, inspiration, and greater influence. Do you have a story, an initiative, or a challenge that deserves attention?

Send your input to DC@activedk.org and help set the agenda for the industry.

Members-only Facebook group

Unity among +240 centers nationwide

We are now increasing visibility, community, and the industry's collective voice. To succeed, ADO needs your help to share both the good stories and the challenges the industry faces.

Become part of the member group on Facebook - Share your stories and become part of a larger network.

Link to Facebook

Specially selected offers for you

New partnership with OK 

OK & ADO

take me to a special offer

You can support ADO - without it costing you a penny

NATIONWIDE | 2026

HOWDEN - the industry's best insurance

Reduce your fixed costs! – Offer to all members of the Danish Fitness and Health Organization (DFHO) in collaboration with Howden Insurance Agency. All fitness centers now have the opportunity to be insured under the industry agreement, which sets a new standard for coverage and price.
View offers
NATIONWIDE | 2026

Branding at fitness POS

Padlock / Shaker / Water Bottle and much more
- Promote your business with your logo on the three primary items everyone uses in fitness centers!
View offers
NATIONWIDE | 2026

Support ADO – at no extra cost

Now you can support Active Denmark Organisation every time you refuel, charge your car, or use electricity at home. Through our collaboration with OK, a portion of your consumption directly contributes to strengthening our community, activities, and political influence.

How you can support📱 With the OK app
Support with 5 øre per liter you refuel or per kWh you charge💳 With the OK card
Support with 5 øre per liter you refuel or per kWh you charge⚡ With OK Electricity
Support with 1 øre per kWh of your electricity consumption at home

How to get started:
1) Download the OK app
2) Create a user with your email address
3) Go to "Me" in the app
4) Select sponsor support and Active Denmark Organisation
If you already have the OK app, simply select Active Denmark Organisation under "Me". Every time you refuel, charge, or use electricity, you help make a difference. See how easy it is to support Active Denmark Organisation through OK.
View offer

Event Calendar 2026

Middelfart | 20.05.2026

DFHO Annual Day, May 20, 2026

Reduce your fixed costs! – An offer to all members of the Danish Fitness and Health Organization (DFHO) in collaboration with Howden Insurance Agency. All fitness centers now have the opportunity to be insured under the industry agreement, which sets a new standard for coverage and price.
Event registration
Falster | 21-23.05.2026

The Food Democracy Festival on Falster

Over three days, you can experience everything from debates and tastings to dinners and meetings with producers. Here, food is something you taste, listen to, and learn about. The Food Democracy Festival takes place in Nykøbing Falster, where stages and activities spread throughout the city – all within walking distance.

It is free for everyone.
View the event here
ALL OF DENMARK | 28 - 31.05 2026

Riminiwellness / Third World Active General Assembly and Summit.

The Wellness Experience ShowAn international event dedicated to the whole wellness community: the latest trends, innovation and training for wellness professionals and fitness  enthusiasts. RiminiWellness is an event that brings together under one roof all the major players in the fitness and wellness universe
See event here
Bornholm |   10 - 13.06 2026

Democracy Festival on Bornholm

Health is often referred to as an expense, but in reality, it is one of the most important investments in the economy, labor market, and welfare – This is the starting point for the debate organized by Sundhed Danmark in collaboration with Active Danmark (ADO) in the Danish Chamber of Commerce tent on Saturday, June 13, from 1:30 PM to 2:15 PM.
See event here
London |   24 - 26.09.2026

HFA conference in London

The 23rd HFA European Congress will bring global fitness leaders together at the historic London Stadium.
Each year, the European Congress brings together some of the best minds in the fitness industry to deliver bold ideas and groundbreaking insights. More than 40 speakers will take the stage. Watch for this year’s speakers to be announced soon!
See event here
ALL DK |   03 - 05.11.2026

Sports Industry Days in Vejen

The year's most important meeting place focusing on future sports environments November 3 – 5, 2026,
SportsCenter Danmark, Vejen
See event here
ALL DK |   02 - 04.12.2026

Europe Active conference in Brussels

The Wellness Experience ShowAn international event dedicated to the whole wellness community: the latest trends, innovation and training for wellness professionals and fitness  enthusiasts. RiminiWellness is an event that brings together under one roof all the major players in the fitness and wellness universe
See event here

Knowledge bank, selected policy documents and guidance

The documents below constitute your shared knowledge bank. Here we gather inspiration, experiences, tools, and good ideas that can strengthen the community and create value for all members. Please let us know what you would like to see included – and we will build the knowledge bank together.

The Knowledge Bank

Anti Doping Denmark
ADD works for healthy training, fair competition, and a safe training environment.
Here you will find inspiration, knowledge, and good advice on responsible training and dietary supplements.


https://www.antidoping.dk/raadgivning/for-dopingbrugere-og-paaroerende/


Fitnews
continuously shares news, trends, and inspiration from the fitness and training industry, focusing on development, management, and new market trends, which you can subscribe to.

https://www.fitnews.dk
Political Advisory - update
Dansk Erhverv: Here you will find political advice, knowledge, and updates from Dansk Erhverv within power and energy. Via the link, you can subscribe to relevant newsletters and view the selection of courses and events – both free and with a participation fee.

https://www.danskerhverv.dk/nyhedsbreve/

https://www.danskerhverv.dk/kurser-og-events/
Altinget
Altinget continuously monitors developments in sports, training, and the industry with news, analyses, and current updates.

https://www.altinget.dk/idraet
Fitness education
The future fitness industry demands professionalism, accountability, and strong interpersonal skills. By taking on apprentices, training facilities have the opportunity to shape and develop their own talent, creating a stronger foundation for future employees and leaders.

The fitness and trainer education combines training, coaching, sales, and business acumen, providing apprentices with skills that add value to daily operations. Simultaneously, investing in apprentices strengthens culture, loyalty, and member retention. A stronger educational culture helps elevate the entire fitness industry and create more professional and inspiring training environments.

read more

Our initiatives

Explore our health-promoting initiatives nationwide (2026)

Collaboration with
Anti Doping Denmark

2026

ADO & Anti Doping Denmark

We are proud of our collaboration with Anti Doping Denmark. They ensure healthy, safe, and doping-free training environments – We aim to send a clear signal of zero tolerance, responsibility, and respect for both body and community.

RiminiWellness
Conference (Italy)

MAY

MAY 28-30. RiminiWellness in Italy

We look forward to participating in RiminiWellness and the conference hosted by Active Poland – with a focus on wellness, innovation, and international relations.

Food Democracy Festival 2026

MAY

22.05.2026
ADO at the Food Democracy Festival

Active Danmark participates in the National Forum for Young Health 2026
We are pleased to participate in the National Forum for Young Health, which will be held on May 22, 2026, in conjunction with the Food Democracy Festival.

As part of the workshop track, we are addressing a key challenge: How do the retail and restaurant industries influence young people's food choices?

ADO to attend the Democracy Festival 2026

JUN

13.06.2026
ADO to attend the Democracy Festival

Health is often referred to as an expense, but in reality, it is one of the most important investments in the economy, labor market, and welfare – This is the starting point for the debate organized by Sundhed Danmark in collaboration with Active Danmark (ADO) in the Danish Chamber of Commerce tent on Saturday, June 13th, from 1:30 PM to 2:15 PM.

Read our previous newsletters

Here you can find an archive of our

previous newsletters →