Who We Are

Active Denmark Organisation is the industry association for fitness centers in Denmark.

Why We Are Here

ADO fights for prevention, well-being, and public health – in Denmark and internationally. We see training and movement as a proactive solution to today's health challenges.

Our members daily create movement, community, and well-being for hundreds of thousands of Danes - we exist to ensure that they can simultaneously operate healthy, responsible, and profitable businesses in a market that continues to innovate.

ADO operates where legislation and frameworks are shaped - here, it's not enough to watch from the sidelines. As the industry's voice in political circles, we fight for our members' perspective to be included in the development of the industry they are a part of.

In motion for All

Why We Are Here

As training for both mental and physical health has become an integral part of Danes' daily lives, this places new demands on the political agenda. When public health is discussed, commercial fitness centers must be at the table. That is precisely where ADO steps in.

What we believe in

Vision and Mission

Our goal is clear: Commercial fitness centers must be a driving force in a modern and innovative sports Denmark. Fitness and mental training are no longer a niche — they are a driving force in Danes' health and well-being. Therefore, the industry needs a strong voice, and we embrace that role every single day.

ADO as a Political Voice

ADO operates where legislation and frameworks are shaped — and here, it's not enough to watch from the sidelines. We highlight the industry's contribution to public health and bring our members' voices into the political arenas where decisions are made. Because when politicians understand what our members truly create and what they need, we create the best conditions for operating healthy, responsible, and profitable businesses.

ADO as a Partner

ADO is not just an industry organization. We are a proactive collaborative partner. As a link between members and potential partners, we aim to facilitate lasting agreements, recognizing that successful collaborations require understanding and respect for all parties.

Exercise and Physical Activity for All

Our members create frameworks for health and physical activity for all Danes – regardless of age, level, or ambition. Today, fitness is an important part of both physical and mental well-being, prevention, and community. This holistic view of health and quality of life is the foundation for ADO's work and the industry's development.

International Outlook

The fitness industry is global, and through our membership in EuropeActive, ADO is part of a strong international community. We actively work to strengthen the fitness industry's role in prevention, health, and well-being, and to make physical activity a natural part of future healthcare solutions.
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Through international initiatives like #BEACTIVEDAY, we create increased visibility for physical activity and the industry's importance – both nationally and internationally – while also bringing new knowledge and valuable experiences back to our members.

Anti Doping Danmark

Danish exercisers deserve a healthy and safe sports life. Training environments free from doping abuse are a key priority for ADO, which is why we actively collaborate with Anti Doping Denmark. We do not tolerate doping in any form, and we stand shoulder to shoulder with our members in the fight for clean, safe training environments.

The Board

The board consists of up to 7 members, who are elected for 1-year terms at the ordinary general meeting and are eligible for re-election. In the event of a vacancy, the board is self-appointing; new appointments must be approved at the next general meeting. Immediately after the general meeting, the board constitutes itself and elects a chairman by vote, who can be chosen from outside both the board and the membership.